Abduction: Evaluation 3

Transcript:

Audience Feedback has played a prominent role within the creation of our media product and helped us through many stages of our media production, the first of these stages was following our initial idea which was a plot which revolved around a man receiving an unknown briefcase and then being hunted down by two supernatural twin entities until finally he was able to kill one but the other one would reveal himself at the end in a dramatic twist that there were actually two antagonists the entire time. This plot was very much overly ambitious and required many actors and numerous locations and even a choreographed fight scene, and whilst i had felt this was a good idea at the time albeit difficult to shoot following showing others the storyboards for this film and their feedback that the plot felt convoluted and did not adhere to the forms and conventions I had established of short films. It was clear that a new idea would be needed and at this point our group came up with the concept of ‘Abduction”which was following the audience feedback was a lot simpler with a lot less characters and locations. Following the creation of this concept and some brief test footage, we decided to take a second sample of audience testing following extensive research into who our likely demographic would be. We then created a survey which we distributed to those who had seen the test footage with responses being a lot more positive than our initial feedback. This batch of audience feedback proved pivotal as through the feedback it was clear many felt our protagonist was too young to believably be a husband and so we adhering to this feedback re drafted our script replacing the husband with a son in order to make it more believable.

Once this closed feedback was done we then decided to make use of social media as a platform for audience feedback, most notably Facebook, by creating a group on Facebook with several people who fell into our target audience demographic. This gave us a larger sample size of our target market and through this we were able to have a constant source of audience feedback very much akin to crowd sourcing websites, Following the feedback of the survey we then gave a draft of our script with the amendments which had previously been sent. This was met with resounding approval highlighting to our group that we were on the right track. We then used audience feedback to shape our ancillary texts, most notably the poster, When creating the poster we were uncertain as to which image would resonate the most with our target audience and following our research into the conventional movie posters we narrowed it down to two key images the first of which was our protagonist lying on the sofa and the second was our protagonist standing at the bulletin board. Following the poll it was apparent that the image which resonated with our target audience the most was our protagonist at the bulletin board.

Overall audience feedback has shaped our media production from the very beginning of our media production through to the end. From the audience feedback i have learnt a great deal in regards to the advantages of having audience feedback and how it can be used as a tool when creating media productions, i have also learnt the advantages and benefits of using analytics to determine key demographics and also how effective they can be. I have also learnt how crowd sourcing techniques can benefit media productions and they would not be possible without todays online society.